Literature Reference: Thrice demoted yet as sweet as ever, thrice rising but with fear. Source from 'Qian Xiangguo Zanhuang Gong Zao Qi Pingquan Shanju'.
三: meaning to think thrice, or deep thought. acting after thinking thrice, leads to smooth and successful endeavors, earning the trust and confidence of many.
起: Establish, initiate, commence.
Meaning: Thrice rising symbolizes resilience and perseverance through repeated ups and downs.