Literature Reference: Lead them by political measures, regulate them by punishments, and the people will evade and have no sense of shame. Lead them by virtue, regulate them by the rules of propriety, and they will have a sense of shame and moreover will become good. Source from 'The Analects of Confucius'.
则: Principles; rules. Describing a person who acts with integrity and adheres to a code of conduct.
Meaning: Ze signifies rules and norms, symbolizing righteousness and adherence to principles.