Literature Reference: The superior person cultivates virtue, accumulating the small to achieve greatness. Source from 'The Book of Changes'.
则: Principles; rules. Describing a person who acts with integrity and adheres to a code of conduct.
君: A nobleman, akin to a ruler, fosters extensive goodwill and easily garners the appreciation and support of influential benefactors.
Meaning: To follow the moral principles of a noble person and pursue lofty virtues.