Literature Reference: 商贤重德，以礼相待。——《论语》 The virtuous merchant values morality and treats others with courtesy. Source from 'The Analects of Confucius'.
商: Merchant, marketplace. Also refers to a surname.
贤: Benevolent and prosperous. Often referring to individuals of noble character, virtuous and capable.
Meaning: A virtuous merchant embodies wisdom and morality in the realm of commerce.