Literature Reference: 文王既没，文不在兹乎？——《论语·子罕》 When King Wen passed away, did not the culture reside here? Source from 'The Analects of Confucius'.
文:
继: Continuous and successive, it signifies a clear goal, unwavering determination, and diligent progress.
Meaning: To inherit culture and carry forward civilization, symbolizing erudition and a sense of cultural mission.