侯: "Feng Hou" (封侯) refers to the title of a marquis conferred by the emperor in ancient China, symbolizing high nobility and honor. "Zhu Hou" (诸侯) denotes the feudal lords or princes who ruled over their respective territories under the emperor's sovereignty. In ancient times, these terms were also used as respectful titles among scholar-officials, reflecting the hierarchical and honorific nature of Chinese feudal society.
旗: Smooth progress and triumph pave a favorable path for future advancements.
Meaning: Hou Qi signifies nobility and a banner, symbolizing leadership and honor.