Literature Reference: 传达者，所以宣上德而通下情也。——《汉书·艺文志》 The role of the messenger is to announce the virtue of the ruler and convey the sentiments of the people. Source from 'Han Shu·Yi Wen Zhi'.
传: To praise and propagate, to spread one's fame. It signifies the bestowal of divine auspiciousness and the attainment of renown across the four seas.
达: Arrival, dignitaries, in names often signifies talent, abundant support from influential people, unimpeded access in all directions, and the virtue of traversing the world with ease.
Meaning: To convey messages, bridge communication, and express thoughts.